Why Take This Course?
If you’ve been thrown into the role of copywriter — whether for web content, social media, ads, or what have you — and you’ve never learned the essentials, now’s the time. In five very efficient morning sessions, an experienced, award-winning creative director and copywriter will take you through the basic principles and steer you in the direction of writing that gets noticed and prompts action. It’s a pretty simple equation when you think about it: Write dull stuff and no one will notice. Write interesting stuff and they just might click/buy/remember/love you.

Course Description
In this workshop, we’ll cover the essential ingredients of a strong concept and how to write the compelling copy to go with it. We’ll also do short weekly writing assignments and critiques as we cover these topics:

• The thinking part of writing: Why you must start with a clear strategy statement

• The writing part of writing: Four rules all copy should observe

• Coming up with headlines and images that support each other

• What you need to know about writing marketing emails

Who Should Take This Class?
This workshop series Is for anyone currently working as a copywriter or aspiring to become one. This class will be helpful whether copywriting is your primary duty or just one of many things you are asked to do.

Prerequisites and Requirements
None. No prior copywriting experience is required.

View Class Outline