Why Take This Course?
If your team has never had a UX writer, or you've lost your Content Designer through cut-backs, the burden to get the words right now falls on the designer's shoulders. But most designers have never been trained to design the words! This workshop provides a grounding for Product Designers (and Interaction Designers, UX Designers, etc.) to develop the UX writing skills to make the words complement the designs: serving the users to meet business goals. Whether writing comes to you naturally or not, you’ll learn methods to increase user confidence, engagement, and understanding in most common UX components and situations. In short, we'll give you a foundation in the skills you'll need to do your own UX writing, the same way the experts do.

Course Description
In this workshop, we’ll start with a definition of UX writing (and other UX content), and learn a framework for making content usable in any user experience. You’ll get starter text, and practice creating content that will work for users, and then we’ll work on making it meet (or exceed) business goals. We’ll explore power tools of persuasion and how to reduce any extra cognitive lift. You’ll end the workshop with methods and models for excellent UX writing to improve your designs (and help you make a case for hiring dedicated content designers!)  Here’s a bit more on what we’ll be covering:

• Content design patterns for common UX components

• A framework to assess UX content usability

• Tools for content improvement

• Ideas to apply UX content to meet business needs

• A method for content-first design, when it’s appropriate

• Getting over your "I'm not a writer" reluctance to tackle UX writing projects

Prerequisites and Requirements
This workshop is for current and prospective product design professionals who want to improve the effectiveness of their designs by improving the content design. There are no other prerequisites.

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